Interpretation of New Cross-border E-commerce IP Protection Regulations

New regulatory trends have emerged regarding anti-unfair competition in the platform economy and cross-border e-commerce compliance.

New regulations clarify the IP review obligations of cross-border e-commerce platforms. Platforms must establish IP complaint handling mechanisms and promptly remove suspected infringing products.

Cross-border e-commerce operators should actively conduct IP clearance before selecting products, avoiding the sale of products that infringe others' patents, trademarks, or copyrights.

It is recommended that cross-border e-commerce enterprises establish IP management systems, conduct regular screenings of products for sale, and retain purchase and sales records.