Zhiming Lecture Hall Session 2 — Live Analysis: "What Can Young Lawyers Learn from Luo Yonghao's Livestream?"
On the afternoon of April 22, 2020, the second session of the "Zhiming Lecture Hall" sharing seminar, organized by Guangdong Zhiming Law Firm, was broadcast live on the Tencent Classroom platform. The theme of this lecture was "What Can Young Lawyers Learn from Luo Yonghao's Livestreaming?" Li Zuolin, a lawyer assistant at Guangdong Zhiming Law Firm, was the guest speaker for this lecture.
[4] Li Zuolin, Legal Assistant at Guangdong Zhiming Law Firm
In the live-streamed lecture, Assistant Li took Luo Yonghao's recent live-streaming commerce debut as an example to analyze the current development trends of new media for everyone, clarifying the powerful effect of live streaming as a means of publicity. At the same time, by listing several lawyers who leaped to become "internet celebrities" through the promotional form of live streaming, he encouraged young lawyers to be good at seizing this current opportunity and to properly use the "east wind" of online live streaming to promote and publicize themselves.
During the interactive session, everyone humbly consulted Assistant Li about potential issues in lawyers' online livestreaming, and he patiently answered all their questions. The entire lecture was relaxed and engaging, with participants gaining a lot. They all expressed a desire for more such lectures to enhance lawyers' self-marketing abilities and meet the demands of the times.
Li Zuolin, assistant lawyer at Guangdong Zhiming Law Firm, during the livestream.
Indeed, the era of comprehensive livestreaming has arrived. The development of the internet and technology has made it so that "everyone has a microphone in front of them," and China's livestreaming industry has entered a stage where "anything can be livestreamed and anyone can be a streamer." Undeniably, successful livestreaming can bring lawyers considerable traffic, thereby gaining higher exposure and enhancing their visibility. However, in this entirely new field, many lawyers have repeatedly crossed the line. Lawyers still need to make adequate preparations before choosing this form of promotion.
