Romanticism is everywhere, and internet-famous road signs are being dismantled one after another.

[4] Compiled from: Red Star News
 
Case review
Recently, a series of "romantic-style" street signs have appeared in many places, sparking a trend of photo-taking and check-ins among young people. These signs do not display road names but instead feature phrases like "I miss you very much in Ningbo" or "I miss you very much in Nanning."

 
 

Investigations by reporters found that these internet-famous street signs are often tools for businesses to attract customers. Many have already been removed by authorities for suspected violations.
 
If not for the removal of these internet-famous street signs, most people would not notice the laws and regulations governing street signs. Street signs are professional tools in urban management, with specific legal standards for their specifications, names, and placement locations. They cannot be placed arbitrarily or inscribed with whatever one wishes. If located within commercial areas without safety hazards or directional functions, they may be managed by the commercial area itself; however, if placed arbitrarily along roadsides, they may violate the law.

 
 

 
《 Highway Law of the People's Republic of China
Article 54
No entity or individual may, without approval from the transportation authority of the local people's government at or above the county level, install signs other than highway signs within the highway land area.
 
 
Regulations on the Management of Geographical Names
Article 12 
The approval of naming and renaming of geographical names shall comply with the following provisions:
……
(5) The naming and renaming of streets, roads, and alleys shall be approved by the people's governments of municipalities, cities, or counties.
……

 
 

 
[1] The author's perspective
These internet-famous road signs exploit people's romantic sentiments by combining a phrase like "I miss you so much in xx" with everyday road signs, attracting crowds to take photos. However, road signs cannot be arbitrarily produced or placed by any individual or entity. Standard road signs must be designed and manufactured according to national standards, with requirements not only for safety but also for accuracy in guiding roads. These trendy signs not only fail to serve as directional aids but may also confuse pedestrians and distract drivers due to misdirection or inappropriate wording, potentially causing accidents that outweigh any benefits.

Although the term "internet celebrity" appears more frequently in our lives, there are also cases where people break laws and regulations by creating gimmicks. Nowadays, mastering the key to traffic means mastering wealth. Driving traffic is not a problem, and being an internet celebrity is not a mistake. However, we should reflect on whether this "fast-food" style of happiness is worth pursuing and whether its operation is reasonable and lawful.